SEO Optimization
A good website must not only be functional and look good, it must also excel in search engines. That is precisely why the SEO analysis and implementation part is absolutely necessary. SEO – Search Engine Optimization – is the process of optimizing a site so that its pages are easy to find, are more relevant and popular in user searches and, consequently, search engines classify them better. In an online business, you want the site to appear in as many searches as possible and bring as many visitors as possible – potential clients who, later, will generate profit.
There are two phases of SEO optimization that we implement:
1. On-Page Optimization
On-Page Optimization refers to the optimization of pages or elements on the page.
Some examples of On-Page optimization:
Use of keywords in page titles.
Use of Meta Tags- Key tags used for titles, images, elaboration of concrete meta descriptions for each page.
Creating internal links between pages.
The titles and subtitles (headings) in the texts should contain key words.
Loading speed of the pages is very important.
We check that there are no errors in the pages. Library errors, Error 301 - Redirect, Error 404 - Not Found.
We develop the sitemap (site structure) and configure it in Google Search Console together with your website.
We develop the website design responsive, that means it should be optimized for all types of devices, laptop, tablet, mobile phone. The responsive websites are more efficient in the Search engines.
2. Off-Page Optimization
Off-Page optimization refers to the creation of relevant links and the number of links sent from other sites to your website, the so-called Inbound Links. If there is quality content, people will send references to your website, that is, they give "share" to your website on various blogs, social networks, etc.
